Privacy policy

Effective Date: August 15, 2025

Peak Value Associates LLC (“Company,” “we,” “us,” or “our”) values your privacy and is committed to communicating transparently regarding our privacy practices. This Privacy Policy explains how we collect, use, disclose, and safeguard information we may collect from or about you when you visit our website at https://www.peakvalueassociates.com/ or any subdomain thereof, including any content or functionality offered on or through the same  (collectively, the “Site”).

This Privacy Policy applies to information we collect on the Site and in email or other electronic messages between you and the Site. It does not apply to information collected by us offline or through any other means, including on any other website operated by any third party, nor to information collected by any other third party, including through any application or content (including advertising) that may link to or be accessible from or on the Site.

Please read this Privacy Policy carefully before you start to use the Site to understand our policies and practices regarding how we treat your information. By accessing or using the Site in any manner, you accept and agree to be bound by this Privacy Policy. If you do not agree with any terms of this Privacy Policy, you may not access or use the Site for any purpose.

This Privacy Policy may change from time to time (see Changes to This Privacy Policy, below). Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

1. Information We Collect

When you access the Site, we collect certain information about you. This may include information by which you may be personally identified, such as name, postal address, e-mail address, or telephone number, as well as information that is about you but may not specifically identify you, such as information about your internet connection, the equipment you use to access the Site, and usage details, IP addresses, and certain other information collected through cookies and other tracking technologies (collectively "personal information").

Information You Provide Us

We collect personal information from various sources, such as directly from you when you access or use the Site.  This may include:

• Information that you provide by filling in forms on the Site, including, without limitation, when setting up an appointment with us or otherwise using the call booking functionality of the Site.

• Information that you provide when requesting more information regarding our products or services.

• Records and copies of your correspondence (including email addresses), if you contact us.

Information We Collect by Automatic Means

When you navigate through and interact with the Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing, actions, and patterns, including:

• information about the devices you use to access the Site (such as the IP address and the type of the device, operating system, and web browser);

• dates, times, and duration of use of the Site (including whether you are a repeat or first time visitor);

• other information relating to your visits to the Site, including traffic data, location data, and logs; and

• information about your activities and actions taken on the Site over time.

In addition, we use third-party web analytics services to help us understand your use of the Site and the popularity of certain content so we can improve your experience. For more information on our use of third-party analytics services, see Third Party Providers, below.

In some cases, information we collect automatically may be statistical data that does not include personal information. We may maintain or associate any such statistical data with personal information we collect in other ways or receive from third parties. It helps us to estimate our audience size and usage patterns, speed up user experience,  and to improve the Site, including enabling us to identify users. To the extent that we associate any of this non-personal information with your personal information, we will treat it as personal information under the terms of this Privacy Policy.

Technologies we use for automatic data collection may include cookies. A cookie is a small file placed on the hard drive of your computer. Pages of our Site and our emails may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). For information on our use of cookies and how you can opt out, see Your Choices, below.

2. How We Use Your Information

We use the information we collect to:

• Present the Site and its contents to you.

• Respond to inquiries and provide customer support.

• Schedule and manage appointments.

• Improve our services and website functionality.

• To protect against and prevent fraud, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users.

• To notify you of changes to the Site.

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.

• To comply with applicable legal requirements and industry standards.

• For any other purpose for which you provide your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please email privacy@PeakValueAssociates.com. For more information, see Your Choices, below.

3. Sharing of Information

No mobile or messaging consent information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may disclose aggregated information about our users, and information that does not identify any individual user, without restriction. We may disclose personal information that we collect or you provide (as described in this Privacy Policy):

• To our subsidiaries and affiliates.

• To contractors, service providers, and other third parties we use to support the Site and our business (as more specifically described below).

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

• To carry out or enforce any contracts entered into between you and us.

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, users of the Site, and/or others.

• For any other purpose which is incidental to the normal use of the Site.

• For any other purpose for which you provide your consent.

We also reserve the right to transfer your personal and other information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets.  Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your information in a manner that is consistent with our Privacy Policy.

4. Third Party Providers

We may employ third party companies and individuals to facilitate our Site, to process data, and to perform IT support and other Site-related services (collectively, “Third Party Providers”). These Third Party Providers may have access to your personal information for purposes of performing these tasks on our behalf, and may have the right to retain and use personal information or other information through performance of these tasks on an aggregated and de-identified basis in accordance with the terms of the applicable Third Party Provider’s privacy policy. We advise you to review the privacy policies of the Third Party Providers, but note that we have no control over and assume no responsibility for the content, privacy policies or practices of any Third Party Providers, their sites or services.

Third Party Providers may include, but are not limited to: IT management providers, appointment scheduling service providers, email and communication support providers, data analytics providers, and customer support providers.

5. Data Security

We use reasonable administrative, technical, and physical security measures to protect your information. However, no system can guarantee absolute security. We cannot guarantee that the security measures we have in place to safeguard information will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of information is at your own risk.

6. Your Choices

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Cookies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site may then be inaccessible or not function properly.

Emails. The Company may send service updates, service notifications, promotional information, newsletters, and other communications to you via email. Promotional email communications will contain instructions describing how you can opt out of receiving future promotional emails from us. You may also email us at privacy@PeakValueAssociates.com to be removed from our mailing list. If you opt out of promotional emails, you may continue to receive non-promotional, transactional emails from us.

Limiting Provided Information. You can choose not to provide us with certain information. If you decline to provide certain information, however, please note that some features of the Site may then be inaccessible.

7. Do Not Track Requests

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. The Site is not currently set up to respond to those signals.

8. Third Party Applications and Websites

The Site may contain links enabling the electronic transfer of data from third-party applications to the Site, as well as links to third-party websites. The Company is not responsible for the privacy practices or content of these applications or websites, and linking to an application or website does not constitute endorsement by us of that application or website. You should review the privacy policy and terms and conditions of any such third-party application or website prior to using or providing information to the same.

9. Information and Data Transfers

The Site is administered by the Company in the United States. When we obtain information about you through your access to or use of the Site or when you input information to the Site from somewhere other than the United States, we may transfer, process, and store such information in the United States. If you access the Site from outside the United States, you do so on your own initiative, at your sole risk, and you are responsible for compliance with all applicable laws. If you are a non-United States resident and provide us with your personal information, you consent to the transfer to and processing of such information in the United States, which may have data protection laws less stringent than those in the country in which you reside.

10. Accessing, Correcting, and Retaining Your Information

You may send us an email at privacy@PeakValueAssociates.com to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

We retain personal information that we collect for as long as we need to use it in connection with our business and in accordance with our standard practices or in compliance with applicable laws. When we no longer need the personal information, we will deidentify, aggregate, or delete this information where required by law.

11. Your State Privacy Rights

California Residents. California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by email at privacy@PeakValueAssociates.com or write to us at the mailing address set forth at the end of this Privacy Policy.

Colorado, Connecticut, Virginia, Texas and Utah Residents. Colorado, Connecticut, Virginia, Texas and Utah each provide their state residents with rights to: (i) confirm whether we process their personal information; (ii) access and delete certain personal information; (iii) data portability; and (iv) opt-out of personal data processing for targeted advertising and sales. Additionally, Colorado, Connecticut, Virginia and Texas also provide their state residents with rights to: (v) correct inaccuracies in their personal information, taking into account the information’s nature and processing purpose; and (vi) opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise any of these rights please submit your request in writing to us by email at privacy@PeakValueAssociates.com or write to us at the mailing address set forth at the end of this Privacy Policy.

Nevada Residents. Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out right may submit a request in writing to us by email at privacy@PeakValueAssociates.com or to the mailing address set forth at the end of this Privacy Policy. However, please know that we do not currently sell data triggering that statute’s opt out requirements.

12. Your European Privacy Rights

If you are a resident of the European Union or the UK, you are entitled to certain information and have certain rights under the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”) or the UK GDPR adopted post Brexit (also referred to herein for convenience as simply the “GDPR”). Those rights include:

• the right of access to your information.

• the right to rectify your information if it is incorrect or incomplete.

• the right to have your information erased (“right to be forgotten”) if certain grounds are met.

• the right to withdraw your consent to our processing of your information at any time (if our processing is based on consent).

• the right to object to our processing of your information (if processing is based on legitimate interests).

• the right to object to our processing of your information for direct marketing purposes.

• the right to receive your information from us in a structured, commonly used and machine-readable format, and the right to transmit your information to another controller without hindrance from us (data portability).

If you are located in the European Union or the UK and you are or have been a user of our services, we may send you marketing communications based on our legitimate interests, subject always to your right to opt out of such communications. Further, if you are located in the European Union, we will never share your information with a third party for such third party’s marketing purposes, unless you have specifically consented to us doing so.

You may contact us at privacy@PeakValueAssociates.com to exercise any of the above rights. We may request specific information from you to confirm your identity, and in some circumstances, we may charge a reasonable fee for access to your information.

Furthermore, if you believe that our processing of your information is inconsistent with your data protection rights under the GDPR and we have not adequately addressed your concerns, you have the right to lodge a complaint with the data protection supervisory authority of your country.

For purposes of the GDPR, we are a “controller” and you are a “data subject.”

13. Children’s Privacy

The Site is not intended for or directed to children. No one under age 16 may provide any information to or on the Site. We do not knowingly collect or solicit personal information from children under age 16. If you are younger than 16 years of age, do not use or provide any information on the Site or any of its features or otherwise provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under age 16, we will delete that information. If you believe we might have any information from a child younger than 16 years of age, please contact us at privacy@PeakValueAssociates.com.

14. Changes to This Privacy Policy

We reserve the right to change this Privacy Policy at any time. If we make a material change to this Privacy Policy, we will communicate these changes to you either via email (if we have your email address) or by posting a notification on the Site. The date this Privacy Policy was last revised is at the top of this page. We encourage you to review this Privacy Policy periodically to check for any updates or changes.

15. Contact Us

For questions or concerns about this Privacy Policy, contact us at:

Peak Value Associates LLC
1613 Evans Avenue #510
Cheyenne, WY 82001-4619
privacy@PeakValueAssociates.com
(888) 238-5636